News — Paul Massard

Here's the 6th Kona Coffee farm report from our Licensed Q Grader and resident farmer extraordinaire, Paul Massard.

Here's the latest Kona Coffee farm report from our Licensed Q Grader and resident farmer extraordinaire, Paul Massard: "We are still engaged in heavy harvesting on the farm, and from what I have seen, we are one of the last farms still harvesting due to our higher elevation. We are taking random samples of the picking quality to come up with a benchmark we will use next year. We are also taking random samples from the pickers' bags and gauging the amount of green coffee they have picked using a graduated cylinder. We aim to have pickers filling the majority...

The farm is looking amazing. This can be attributed to the amount of rain we've received this year. Last year we received a total of 27 inches of rain, while this year we are at a whopping 56 inches and counting. We have the three near-miss hurricanes to thank for this, along with changes in El Niño patterns.

Our Marketing Director, Chris Reimer, had the chance to talk with our resident Q Grader Paul Massard about his recent trip to our two Kona Coffee farms. He's there about every two weeks, and always brings back a great story and a bunch of fascinating information about the farm. Here we go! Chris: Paul, what’s the latest on our coffee farms in Kona? Paul: Right now the first third of the harvest is about over. We’re now seeing the cherries ripen at higher elevations on the large farm. The small farm is still ripening; it will be another month or month and...